Syndication: from broadcast to highly complex multicast
The company handles distribution rights to acquired series, mini-series, and made-for-TV films from fashion, travel, arts and motorsports libraries. Series, mini-series, and made-for-TV features available in HD, Stereoscopic 3D and 360 ° Virtual Reality. Syndication is the practice of selling rights to the presentation of television programs, especially to international television stations, cable channels or any other programming service such as a national broadcasting systems, rich media web applications or mobile media platforms. Hollywood Cinema produces or acquires the rights to programs for purposes of marketing them to the syndication marketplace, providing the bulk of programming seen by the public.
At Hollywood Cinema, syndication is used to produce content on a speculative basis and to bolster the production of the first-run production process. As television channels proliferate throughout the world and the demand for product to fill those channels grows, it is likely that more and more libraries will be for sale to the syndication market. The company monetizes programming for broadcaster abroad with the aim of supplementing the income received through licence fees. It also exploits the formats of programs and alters them to be suitable for international audiences, maximizing revenues by receiving a production fee from the broadcaster as well as a sum from selling the initial re-versioning rights.